The 12-Week Launch Programme
Bespoke 1:1 coaching for founders ready to turn the idea into a real, trading business in 12 weeks.
You've got an idea. Maybe you've had it for months. Maybe years.
You know the business you want to build. You can see it. But the gap between idea and trading feels bigger than it should, and you've been stuck circling the same questions without anyone to help you actually answer them.
That's what this is for.
The 12 Week Launch Programme is a fully bespoke, 1:1 coaching programme designed to take you from idea to launched, trading business in twelve weeks. No templates. No generic curriculum. Just you, me, and the structure your specific business needs to get off the ground properly.
What you walk away with
A real trading business. Not a business plan. Not a launch strategy. A live, operating company with paying customers and the foundation to keep growing.
That's the outcome. Everything we do across the 12 weeks is built around it.
How it works
This is a 1:1 programme. Just you and me, weekly, for twelve weeks. Every session is tailored to your business's specific needs, rather than a fixed curriculum applied uniformly.
We work through the things that actually determine whether a business launches well or stalls:
Tailored Solutions for Your Needs
01
Clarity on the business itself
02
The offer and the pricing
03
The launch foundations
04
Getting your first customers
05
The systems underneath
What you're selling, who you're selling it to, and why anyone should care
Built to be sellable, not just possible
Branding, positioning, the assets you actually need
The marketing, the outreach, the conversations that turn into sales
So you're not rebuilding the business in month four
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Built for impact
Why does this work when other programmes don't
Most "start your business" programmes are pre-recorded courses, group cohorts, or templates dressed up as coaching. They're built to scale for the coach, not for the founder doing the launching.
This is the opposite. It's 1:1 because brand-new businesses are too specific for group answers, and the early decisions matter too much to get wrong. You get my full attention, every week, for twelve weeks, applied to your business, not a generic version of it.
Who is this for?
You'll get the most from this programme if:
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You have a clear idea, and you're ready to commit to launching it
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You want a proper coach and partner, not a course you'll watch and forget
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You're willing to do the work between sessions. This is a programme, not a download
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You'd rather launch one business properly than spend another year planning
Track record
I've now taken several founders from idea to launch, trading businesses through this exact programme. Each one is different.
Different industries, different goals, different starting points, but the same outcome: a real business, live and trading, with the foundation to grow. That's what we'll build for yours.
Ready to launch?
If you've got the idea, the willingness, and the readiness to commit to twelve weeks of real work, let's talk.
A discovery call is a 45-minute conversation. I'll ask about your idea, where you are now, and what's been stopping you. You'll leave with a clearer picture of whether this is the right next step, whether we work together or not.