Behind Founder Growth Collective
Founder Growth Collective serves as the specialized revenue engine for founder-led ventures. We partner with funded startups reaching a critical plateau: revenue relies solely on the founder’s hustle, preventing the business from scaling through a professional team. I specialize in crafting the hiring frameworks, processes, and training required for your startup to thrive beyond your individual output. Your unit executes with precision while you benefit from the strategic oversight of an experienced operator, effectively scaling without a full-time executive hire.
I partner with a select group of funded founders to architect a bespoke sales function that reflects your actual market stage, not a generic template.
Key Expertise
Custom sales infrastructure built for funded startups transitioning from individual founder efforts to scalable revenue cycles
Sales Analysis & Implementation
I perform a deep-dive audit of your current operations to build a custom sales department from the ground up, designed for high-impact commercial results.
Revenue Process Design
Engineering a repeatable sales cycle that ensures consistent growth and a seamless journey for every customer
Talent Strategy Plan
Mapping your future headcount and facilitating the interview process to land top-tier talent that drives growth
Onboarding Power
Designing comprehensive playbooks that accelerate new hire ramp-up times, ensuring your team hits revenue targets faster
Growth Partnership
Providing high-level counsel for funded founders as they expand, acting as a trusted advisor and senior sales expert for critical decisions.
The Collective Advantage
Execution-first, not academic
With over 15 years in B2B markets, I have expanded SaaS teams from 6 to 50 members and led dominant growth across the United Kingdom.
Funded startups struggle with sales when the founder remains the only closer. Scaling is impossible when every lead requires your direct involvement. Founder Growth Collective builds the autonomous systems that empower your business to accelerate without you.
Adaptable growth frameworks
I ignore one-size-fits-all methods. Your sales function is specifically engineered for your funding velocity and target market, meeting your unique operational demands.
Unlocking the founder bottleneck
The objective is straightforward: liberate the founder from daily sales tasks. I implement structures that allow growth to continue independently.
Operational mastery
Access elite revenue leadership without the permanent C-suite salary. I provide the strategic blueprint while your team handles execution.
Meet your strategic partner
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Hannah Hulley CEO
I am Hannah Hulley, the architect behind Founder Growth Collective. My 15-year career in B2B sales ranges from early frontline roles to director-level leadership, primarily within venture-backed SaaS companies facing extreme pressure. I notably spearheaded the UK expansion for a Series C scale-up, growing their sales force tenfold and capturing significant market share from legacy players. Today, I apply that battle-tested experience to help other founders build professional, high-performing sales organizations from scratch.
Success Case
Partnering with Hannah was a transformative move. She evolved our unorganized sales efforts into a high-conforming, repeatable methodology that significantly increased our close rates while elevating the professional skills of our existing sales staff.
Zeezy - Motion Health
Hannah’s contribution went far beyond simple process improvements. She truly cultivated our talent. Through her rigorous coaching and hands-on support, she boosted the confidence and professional standard of our whole team. For any leader seeking to replace ambiguity with solid commercial structure and sustainable growth, Hannah is the ultimate partner for results.
J. Nolan
Hannah was exceptional from the start. She enabled me to detach from the daily grind and view my organization with total clarity. What previously felt chaotic became a structured, logical, and actionable roadmap for the future. Her insights reach across all areas of the company, not just sales. She challenged my perspective on several fronts, identifying growth levers and operational gaps I had previously overlooked. Whether you are launching, building your base, or scaling a mature firm, Hannah provides practical wisdom. Her guidance is rooted in real-world success, making every piece of advice feel directly applicable to my specific stage of business. She fostered an environment of total transparency where I could address problems honestly, while pushing me to think more ambitiously. I finished our engagement with a clear strategy and newfound confidence in our trajectory. I am looking forward to our continued collaboration.
By Em Aesthetics
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